Alibabavum 40 Thirudargalum was released on 14 January 1956,[58] during the festive occasion of Pongal,[59] delayed from a 12 January release.[60] Historian V. Sriram believes it was the first Tamil film to take advantage of block colour advertising.[61] The film was a commercial success and ran for over 100 days in theatres.[62] Tamil film historian S. Theodore Baskaran wrote in his 1996 book The Eye of the Serpent, "The film's cast of M.G. Ramachandran as the swash-buckling Alibaba, Bhanumathi as the singing-heroine ... and Thangavelu as the comedian was the main factor contributing to its huge success." He said another factor attributed to the film's success that it was the first full-length South Indian colour film.[63] Sachi Sri Kantha felt that the Gevacolor looked somewhat "washed out" and "inferior" to other colouring processes like Eastmancolor and versions of Fujicolor. He said the film succeeded with the Tamil masses because "it was a first time experience they could enjoy the [colour] in totality. This is because illiterate Tamil masses would have watched Hollywood movies produced in [colour] for entertainment. But, being illiterate, [the] majority wouldn't have comprehended the dialogues and songs in English."[11] It won the Film Fans' Association Award for Best Tamil Film.[64][65] The film was later dubbed in Telugu as Ali Baba 40 Dongalu.[66][67] Alibabavum 40 Thirudargalum had a limited re-release on 14 April 2011, during the festive occasion of Puthandu (Tamil New Year) in Chennai.[68] The film was released on home video by Moser Baer in June 2010,[69] and by Raj Video Vision in April 2012.[70]
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